PhotoBee Digital where changing tenancies in Malvern Central (Victoria Australia) and asked We Are Human to utilise their retail design services in order to upgrade their mall presence and brand image. We started the design process by first reviewing the product offering and then exploring how we could make it an easier shopping experience for the customer. The final design centralised the print services and placed the product offerings to the tenancies walls so to increase exposure and aid with increasing average sales. The ceiling feature leading in from the main shopfront sign draws the eye to the rear of the store creating a welcoming feeling for the customer and encouraging them to explore the retail space.
November 03, 2011