ABNote are a global security printing company whose Australian/New Zealand branches were looking to develop a customer loyalty program that they could forward sell onto their current and future clients.
ABNote approached ‘We Are Human’ to help develop a series of brochures that they could use as marketing tools to aid with the sales of this new product. The brochures design direction was to feel fun and interactive while still maintaining a professional level that reflects ABNotes core business directive as a security printing firm.
The result was a series of three clean and professional brochures focusing on different consumer area’s such as Shopping, Relaxation and Entertainment. They were humanised and interconnected by the use of the same model throughout all three brochures.
October 12, 2010