More than just a logo…
Brand is the relationship between all aspects of your company. It’s everything from the logo to the product you sell. It should be reflected in environment, product and the service you provide. It is the foundation of the relationship between you and your customers.
Thus, brand should be considered in all avenues of the design process, whether print, media or architecture. Every element should be working together to strengthen and elevate the brand identity.
Why is space planning so important?
Space planning is part of the design process that optimise’s flow and movement. Whether an office, a hotel lobby or a retail store the space needs to be planned in order to function at 100% of its potential. This is achieved through an understanding of how humans interact with their immediate environment.
A professionally designed and developed space can greatly influence the amount of human interaction within any given environment. In a retail situation space planning will help encouraging new customers, return visits and thereby aid with increasing average sales.
Bringing brand and space together
Design is the fundamental understanding of aesthetics and function. It is through design that we are able to create the balance of space and brand required to build a successful business. This is done by establishing the brand as a graphic element including logo, colours and visuals. Then looking at how these can be implemented into the architecture of the space that they are going to be associated with.
At We Are Human we provide the professional design services required to create an aesthetically pleasing and functional environment in order for you to run your business successfully.